Target group facts in highlights and figures

The readers of designbase.dk are buyers, e-commerce managers, business owners, designers, interior architects, organizers of industry events and employees in the interior and design industry.

Highlights from the 2023 reader survey

  • 90% of readers work professionally with design, interior and home furnishings.
  • Product news, trends, trade fairs, sustainability and customer experiences are the themes that readers are most interested in.
  • Trade and news media, trade fairs and social media are the most important sources of inspiration.
  • 3 out of 4 have participated in one or more professional events in the past year.
  • 73% of readers have management responsibility and are decision-makers regarding purchasing and strategy.
  • 60% of readers work in small companies with up to 20 employees. 10% in companies with over 500 employees.
  • 17% are self-employed while 45% have a management position in the company.
  • 35% have primary responsibility for strategy and purchasing.

Total target audience universe at designbase Scandinavia

The media platform consists of a print magazine published 4 times a year, an online portal, a weekly newsletter sent every Wednesday. In addition, thematic newsletters are sent regularly where relevant agendas are unfolded.

Broadness of the target audience

Relationship to the industry

90% work professionally with design, interior design and home furnishings

What best describes your position?

Areas of interest and themes

Events, education & courses

Three out of four have participated in professional events in the past year.

News sources

How important are the following information sources/channels to you in terms of professional orientation and inspiration?

Reading habits

What professional media do you read regularly?

Business type

Designbase is strongly represented in the country's design, applied arts and interior design stores.